Halifax Landscaping Generates 179 Leads in Just 30 Days
The Company
Halifax Landscaping Pros is a trusted provider of landscaping services in Halifax, HRM, and the surrounding areas in Canada. They pride themselves on offering high-quality services that exceed customer expectations. Despite their small business pricing, they deliver a professional touch, ensuring every client, regardless of budget, receives exceptional treatment.
The Challenge
When Halifax Landscaping Pros launched their business, they started with a brand-new domain and zero online presence. The website had no authority or relevance in the landscaping industry, and there was competition in the Halifax market. Without any prior experience in SEO for landscaping or gardening, their biggest challenge was establishing visibility online and generating leads organically. They needed a strategy that would quickly increase their online traffic, drive consistent inquiries, and get leads immediately.
Rapidomes Strategy
Rapidomes implemented a comprehensive blended search marketing strategy designed to achieve immediate and long-term results. We began by optimizing the website with relevant, high-intent search terms and keywords like “Halifax Landscaping” and “Halifax Landscaping Company.” A significant portion of our focus was on creating SEO-optimized content through blogs that answered common customer questions and showcased their expertise in landscaping services.
We focused on achieving top rankings for a variety of keywords that dominate the market, with an emphasis on local SEO optimization. We ensured that the Google Business Profile had accurate and consistent NAP (Name, Address, Phone Number) information to enhance visibility. Additionally, we built map citations and created location-specific content to engage the local audience more effectively. To further improve search engine visibility, we implemented structured data, which not only enhanced the site’s SERP appearance but also optimized the loading speed, leading to a seamless user experience.
Additionally, Rapidomes created a blended search marketing strategy, combining Google Local Service Ads and Facebook Ads to generate immediate conversions through paid ads, while focusing on local SEO and content SEO through blogs. By targeting specific search terms and keywords, we provided valuable content with strong calls to action, driving both immediate and long-term organic lead generation.
The Results
Once we began gaining traction with our site and content, we saw significant increases in both impressions and clicks. Initially, our click-through rate (CTR) was low, but it’s now steadily rising by 3-5%. Achieving this kind of growth was no small, especially for a business without strong visuals or a well-established history.
The primary keywords for this project were “Halifax Landscaping” and “Halifax Landscaping Company.” As we track the progress, it’s clear that we experienced a significant boost from the end of April into May. These gains have played a key role in quickly driving up traffic, increasing phone inquiries, and generating more form submissions in a short amount of time.
In just 30 days, we brought in 75 leads (52 phone calls and 23 form submissions). These leads generated an additional $30,000 in revenue for the landscaping contractor, with the potential for even more through extended services. This is a strong example of the impact our Blended SEO strategy can have in helping local businesses thrive in competitive markets with rapidomes collaboration.
Blended Ads
By integrating both paid ads and organic strategies, we helped Halifax Landscaping Design achieve a significant increase in website traffic. This balanced approach not only boosted their visibility but also attracted more relevant visitors through targeted ads while enhancing organic rankings to bring in additional traffic. Importantly, we maintained a careful balance, ensuring that we weren’t overly dependent on paid ads, preventing excessive spending.
As a result, their cost per lead decreased significantly, allowing them to generate more leads at a lower cost. This blend of organic and paid efforts led to a higher Return on Ad Spend (ROAS), meaning that for every dollar spent on ads, Halifax Landscaping Design generated significantly more revenue. By optimizing both channels, we helped them maximize their marketing investment, driving greater profitability and ensuring a sustainable, long-term strategy without over-reliance on paid ads.
Local SEO
Halifax is a city with over 350,000 residents, making it a prime market for local businesses. For Halifax Landscaping Design, dominating the map rankings for major landscaping keywords was a game changer. By securing top positions in local searches, we ensured that the business started receiving more calls, website visitors, and ultimately, increased sales. This visibility has proven to be a huge advantage for any local business, particularly in a competitive market like landscaping. In fact, through these efforts, we’ve seen a 20-30% increase in revenue coming directly from online sources. For any business looking to grow in Halifax, capturing this level of online visibility is essential, and the results speak for themselves. What business wouldn’t want that kind of impact?
A Trustwothy Partnership
Halifax Landscaping Pros’ success story highlights the power of Blended Search Marketing in transforming small businesses into competitive players in their local markets. Despite starting from scratch, Rapidomes proven strategies enabled Halifax Landscaping Pros to achieve phenomenal results, setting the foundation for sustainable long term consistent growth.
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