Dennis Electrical Increased Conversions by 950%
The Company
Dennis Electrical, a Nottingham-based electrical services provider, specializes in residential, commercial, and domestic electrical solutions. Known for their expertise and dedication to quality, Dennis Electrical aims to deliver reliable, efficient, and tailored services to meet their clients’ needs in the UK.
The Challenge
Dennis Electrical aimed to enhance their online presence to generate more leads organically. Their outdated website lacked sufficient pages and content for search engines to rank them effectively, leading to minimal online visibility. Additionally, they did not have the budget to allocate for paid ads and relied heavily on organic lead generation through SEO. Having worked with multiple agencies in the past who overpromised and underdelivered with high costs and low ROI, Dennis Electrical was searching for a reliable and budget-friendly solution. They needed a strategy that would support long-term growth without burning a significant amount of capital or investment.
Rapidomes Strategy
Building a solid healthy website structure, making sure the website performance and usability is rated high for search engines, Rapidomes implemented a blended strategy combining organic SEO and localized paid ads for both short-term lead generation and long-term growth. We optimized Dennis Electrical’s website with SEO-optimized content targeting high-intent electrical service search terms and focused on local SEO to improve their rankings and visibility in Google Maps.
By creating helpful blog posts and optimizing existing pages for long-tail search terms, we boosted their organic visibility. At the same time, we developed a targeted Local Services Google and Facebook ads campaign to capture immediate leads, ensuring a steady flow of inquiries while gradually improving organic rankings for sustainable growth.
The Results
Our strategy for Dennis Electrical delivered exceptional results, significantly enhancing their online presence and performance. We achieved 90% of all targeted keywords ranking on Google, with the website securing Page 1 rankings for key search terms like Residential Electricians Near Me, Commercial Electrician Near Me, and Domestic Electrician Nottingham.
This success led to a 463.53% increase in new website visitors within just six months, marking a significant boost in traffic. Alongside this growth, conversion rates saw a remarkable 950% increase, driven by improvements in both content and user experience. This has resulted in higher engagement and more sales.
Website impressions also saw a dramatic rise, increasing from 3,420 to 20,300 in just three months, which reflects a major boost in visibility. Our performance highlights include achieving a Grade A loading speed on GTMetrix, ensuring the website delivers an optimal experience for users.
Moreover, the number of users has consistently increased each month organically, as tracked through Google Search Console and Google Analytics. Below, you can view the screenshots from both tools, providing a detailed look at the website’s performance and the continued organic growth in users.
Blended Ads
The paid advertising strategy for Blended Ads, which included local ads and Facebook ads, delivered exceptional results. By strategically targeting the right audience, the campaign resulted in a 463.53% increase in new website visitors and a 950% boost in conversion rates. The cost per lead decreased by 35% or more, allowing Blended Ads to generate leads more efficiently and reduce wasted ad spend.
As a result, Return on Ad Spend (ROAS) increased by 40%, with each dollar spent on ads generating a significantly higher return. This optimized approach ensured the advertising budget was used effectively, making the overall campaign highly profitable and driving sustainable growth.
A Trustworthy Partnership
We don’t just promise results—we deliver them. Our commitment to strategic, effective solutions has made us the trusted partner for Dennis Electrical. We take pride in the success we’ve helped them achieve, and we’re excited to continue working alongside their team for even greater results in the future.
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Book Discovery Call below to get started your journey with your SEO journey with rapidomes, Let’s Work together and grow your business because your business is ours.
