Absolute Comfort's Air Organic Conversions Increased by 91.89%
The Company
Absolute Comfort Air, based in Georgia, is a locally-owned HVAC company. They specialize in heating, cooling, and air quality services, striving to provide reliable, high-quality solutions that enhance customer comfort and well-being.
With a deep understanding of the region’s climate specifics and the needs of local residents, Absolute Comfort Air surpasses expectations by offering exceptional service, transparent pricing, and a strong commitment to ensuring customer satisfaction.
The Objective
Rapidomes and Absolute Comfort Air have a shared journey of growth, a narrative often seen in the industry. Absolute Comfort Air initially partnered with Rapidomes some years back, briefly pausing the collaboration only to find that their marketing outcomes didn’t match the strength they had experienced with our team.
Upon returning as clients in autumn 2023, they were resolute about reclaiming their organic visibility and performance. Their keyword rankings dropped by 61.78%, and their weekly impressions fell to just a few hundred. They came to us looking for an organic SEO boost, and we were happy to have them back with Rapidomes.
Rapidome's Strategy
We started with a content overhaul, pinpointing weak keywords and revising service pages to offer more valuable, relevant information. We didn’t stop there—we added fresh content to boost their authority and improve organic rankings.
To secure top positions in local search, we focused on local optimization, helping Absolute Comfort Air rank in Google’s “Maps Pack” for high-volume local searches.
While organic SEO efforts built momentum, we used local advertisements to deliver quick results, ensuring their phones started ringing in just 14 days.
We also expanded their reach beyond Google with Facebook local ads, targeting the remaining 28% of the audience to drive more conversions and attract new customers.
By blending organic SEO, local optimization, and targeted ads, Rapidomes helped Absolute Comfort Air climb back to the top and reclaim their local market presence.
The Results
An initial SEO audit revealed several issues hindering their organic growth, including outdated content, weak keyword targeting, and technical SEO gaps. By fixing these SEO issues and creating a blended SEO strategy, the website saw significant improvement—regaining its rankings on Google and consistently generating leads. Combined with localized ad campaigns, this approach delivered an exceptional return on investment, helping Absolute Comfort Air quickly rebuild its presence and attract new customers.
Visiblity
By elevating the content to meet Google’s increasing standards and expectations, the site achieved a notable increase of 16.31 visibility points, resulting in an impressive 31.36% visibility.
Impressions
Over the past six months, organic engaged sessions have increased by 117.95%, while organic conversions (now referred to as key events) have surged by 91.89%, demonstrating substantial growth.
Conversions
In the last six months, alongside increased impressions, organic engaged sessions have risen by 117.95%, and organic conversions (now referred to as key events) have surged by 91.89%.
Keywords
During the period when Absolute Comfort Air was not working with Rapidomes, they unfortunately lost 61.78% of their keyword rankings. Fortunately, they have now rebounded significantly, achieving a rapid 113.11% increase in their keyword rankings.
Not only has the percentage of their ranking keywords increased, but there has also been a significant rise in the number of keywords ranking within the top three positions on the search engine results page.
All these outcomes show that Absolute Comfort Air has bounced back strong. They’re now visible to local homeowners when needed and convert customers more quickly than before.
Local SEO
By optimizing their Google Business Profile, we were able to achieve top 3 rankings for a variety of high-volume, low-competition keywords. This strategic approach not only enhanced their online visibility but also significantly improved their local search performance. As a result of these efforts, they experienced an impressive 82% increase in calls and form submissions, demonstrating the effectiveness of targeted keyword optimization in driving customer engagement and business growth. Below is the outcome of our local optimization efforts, showing before and after results.
Blended Local Ads
We implemented a combined local advertising strategy using both Google Ads and Facebook Local Ads to maximize visibility and reach across platforms.
Google Local Ads: Delivered immediate visibility and captured high-intent local searchers, leading to a 65% increase in phone calls within the first two weeks.
Facebook Local Ads: Reached a broader audience not actively searching on Google, driving a 32% boost in local engagement and conversions.
A Trustworthy Partnership
When Rapidomes commits to making impactful changes, we mean business. We excel at identifying and implementing strategies that guarantee success. We are proud to be Absolute Comfort Air’s trusted partner and anticipate achieving even greater success together with their dynamic team!
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